Bold Signal is run by Emily and Aaron — a product engineer and a product strategist who got tired of watching AI reshape local search while small businesses had no idea it was happening.
When someone asks ChatGPT, Perplexity, or Siri for a local recommendation, those responses aren't powered by a Google search. They're generated from structured data, training corpora, and machine-readable signals — most of which small businesses have never heard of, let alone published.
We started Bold Signal because we saw a gap: on one side, technically complex AI infrastructure, and on the other, small business owners who just want to be found. Our job is to close that gap — clearly, honestly, and without the jargon.
Emily is an award-winning product engineer with a decade of experience across government, private, and non-profit sectors — driving net-positive SaaS and modern web platform architecture. Her thinking on AI has been published by MIT Press. She brings the kind of systems-level clarity that turns complex AI infrastructure into something a small business owner can actually act on.
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Nature walksAnimalsLearning GuitarAaron is a senior expert in user research and design with 10+ years building research-backed products for secure systems and AI tooling. He believes no solution is worth deploying unless it's been tested against the people who actually use it. At Bold Signal, that means every recommendation is grounded in how real users — and real AI assistants — behave.
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BikingBagel hunting across NYCGet a free audit and we'll show you exactly where your business stands in the AI landscape.
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